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Demystifying Prompt Engineering

Bhat, Harish
Demystifying Prompt Engineering
Demystifying Prompt Engineering: AI Prompts At Your Fingertips. AI is poised to create a whole new way of working. Are you ready for the pivotal moment? Generative AI tools are rapidly transforming businesses and redefining career roles. And, Prompt Engineering-the ability to communicate with AI models like ChatGPT is fast emerging as an essential skill. This book will help you master the new skills for the coming decade. What you will lear...

CHF 34.50

The Curious Marketer: Expeditions in Branding and Consume...

Bhat, Harish
The Curious Marketer: Expeditions in Branding and Consumer Behaviour
Out of curiosity comes everything'-Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and perspectives, for a marketer, inquisitiveness shapes the way one looks at products and their branding. In his new book, Harish Bhat presents some of his most popular columns, which first appeared in The Hindu BusinessLine, exploring more than fifty products, places, people...

CHF 25.90

#Tatastories

Bhat, Harish
#Tatastories
The Tatas have a legacy of nation-building over 150 years. Dancing across this long arc of time are thousands of beautiful, astonishing stories, many of which can inspire and provoke us, even move us to meaningful action in our own lives. A diamond twice as large as the famous Kohinoor pledged to survive a financial crisis, a meeting with a 'relatively unknown young monk' who later went on to be known as Swami Vivekananda, the fascinating stor...

CHF 31.50

The Curious Marketer

Bhat, Harish
The Curious Marketer
Out of curiosity comes everything'-Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and perspectives, for a marketer, inquisitiveness shapes the way one looks at products and their branding. In his new book, Harish Bhat presents some of his most popular columns, which first appeared in The Hindu BusinessLine, exploring more than fifty products, places, people...

CHF 45.50

Tatalog

Bhat, Harish
Tatalog
From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. Tatalog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are th...

CHF 21.90

Tatalog

Bhat, Harish
Tatalog
TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights. From Tata Indica, the first completely Indian car, to the jewellery brand Tanishq, and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of ever...

CHF 21.90