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Warren Buffett once opined that "only when the tide rolls out do you discover who's been swimming naked." In a similar vein, American Sport in the Shadow of a Pandemic focuses on how communication practices, structures, and principles change when a key locus-sport-has much of its cultural and political-economic power disrupted. How intertwined is the economic viability of an American collegiate institution to the communicative enactment of the...

New media technologies have become a central part of the sports media landscape. Sports fans use new media to watch games, discuss sports transactions, form fan-based communities, and secure minutiae about their favorite players and teams. Never before have fans known so much about athletes, whether that happens via Twitter feeds, fan sites, or blogs, and never before have the lines between producer, consumer, enactor, fan and athlete been mor...

The Routledge Handbook of Sport and New Media is the most comprehensive and in-depth study of the impact of new media in sport ever to be published. Adopting a broad, interdisciplinary approach, the book explores new media in sport as a cultural, social, commercial, economic, and technological phenomenon, examining the profound impact of digital technologies on the way that sport is produced, consumed and understood. There is no aspect of soci...

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