2 Ergebnisse.

It describes both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising not available anywhere else. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequentl...

This book describes in much detail both how and why franchising works.