Integrated Marketing Communication
Blakeman, Robyn![Integrated Marketing Communication](https://support.digitalhusky.com/media/annotations/sorted/440/44065487/CHSBZCOP0344065487.jpg)
Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Robyn Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format.
Throughout, the book explores visual and verbal tactics, along with the use of ...