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Oliver Landmann Nobody needs to be convinced of the importance of banking for the Swiss economy. The financial sector grew well above average in the past decade and now accounts for almost 10 % of GDP. Compared to the economy-wide average, it creates more than double as much value added per employee and it is a major contributor to Swiss ex­ port revenues. But this is no cause for complacency. The industry is subjf:ct to rapid change as the co...

Once upon a longish time ago, Swiss bankers were solemn men to whom you took the money stashed under your mattress so Oliver Landmann they could stash it under theirs. Not now". (The Economist, February 2nd, 1991) As The Economist has recognized, the banking business is subject to thorough change. Traditional competitive advantages are lost, new ones must be sought. And above all, the rapid globalization of fmancial markets in the recent past ...