Market Entry Concepts of Chinese Automotive Companies int...
Blietz, Ramona![Market Entry Concepts of Chinese Automotive Companies into the European Market](https://support.digitalhusky.com/media/annotations/sorted/218/21830252/CHSBZCOP0321830252.jpg)
Master's Thesis from the year 2015 in the subject Economics - International Economic Relations, grade: 1, 3, Berlin School of Economics and Law (IMB), language: English, abstract: This paper investigates Chinese automotive companies' internationalisation activities into the European market. They are still short on experience and young in history. Since the Chinese economy has only gradually liberalised after 1978, the industry has been highly ...