Under the Radar
Bond, Jonathan / Kirshenbaum, Richard![Under the Radar](https://support.digitalhusky.com/media/annotations/sorted/954/9542854/CHSBZCOP039542854.jpg)
In today's advertising world, sponsors run the risk of having their message "zapped" by a jaded consumer armed with a remote control. The founders of one of today's hottest agencies analyze and critique some of today's best ad campaigns--that have succeeded in getting "under the radar" of ad-weary consumers.