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The Cadillac Story

Bonsall, Thomas
The Cadillac Story
The Cadillac story is more than the story of a car company. It is, in many ways, the story of the American automobile industry itself--which, as much as any industry, drove America's growth in the twentieth century and defined who we are as a people. For generations of Americans, Cadillac epitomized expansive prosperity. This illustrated history of Cadillac presents all the triumphs and failures of the marque's last sixty years, from the good...

CHF 77.00

The Lincoln Story

Bonsall, Thomas
The Lincoln Story
Lincoln's heritage is as rich as that of any car built anywhere in the world, and more impressive than all but a few. Generations of Americans have known it as the Car of Presidents, since the days of Franklin Roosevelt, the White House has exhibited a marked preference for Lincolns. This comprehensive, illustrated history describes in detail the successes and failures of the Lincoln from World War II up to the present-day Aviator. It discusse...

CHF 72.00

Disaster in Dearborn

Bonsall, Thomas E
Disaster in Dearborn
Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel, the Titanic of automobiles. The magnitude of the marketing disaster has made Edsel a household word. Remarkably, there has never before been a book that tells the whole story--how the Edsel was planned, created, produced, and marketed.

CHF 72.00

More Than They Promised

Bonsall, Thomas E
More Than They Promised
The result of a prodigious amount of research and admirably organized, this is the fullest and most detailed account of the Studebaker automobile."--James A. Ward, University of Tennessee"Many books have chronicled the Studebaker story, but this one by noted automotive historian Thomas Bonsall is undoubtedly the definitive work. . . . More Than They Promised: The Studebaker Story is a worthy investment for anyone who wants a complete and highl...

CHF 84.00