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Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel, the Titanic of automobiles. The magnitude of the marketing disaster has made Edsel a household word. Remarkably, there has never before been a book that tells the whole story--how the Edsel was planned, created, produced, and marketed.

The result of a prodigious amount of research and admirably organized, this is the fullest and most detailed account of the Studebaker automobile."--James A. Ward, University of Tennessee"Many books have chronicled the Studebaker story, but this one by noted automotive historian Thomas Bonsall is undoubtedly the definitive work. . . . More Than They Promised: The Studebaker Story is a worthy investment for anyone who wants a complete and highl...