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Copywriting Is...

Boulton, Andrew
Copywriting Is...
Copywriting is easy. Copywriting is hard. It's frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun.It's also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years.Now, he's gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he's accumulated in that time to help copywriters, new and old, come to terms with the baffling ...

CHF 22.90

Managing Neuropathic Pain in the Diabetic Patient

Boulton, Andrew Jm / Vileikyte, Loretta
Managing Neuropathic Pain in the Diabetic Patient
Managing Neuropathic Pain in the Diabetic Patient (second edition) provides a concise, didactic and essential resource for clinicians in the management of neuropathic pain.The opening overviews of epidemiology, classification and clinical features are augmented in this edition by a discussion of the negative effect of painful neuropathic symptoms on quality of life. These are followed by a chapter on diagnosis and staging, which includes appro...

CHF 69.00

Australian Freshwater Ecology

Boulton, Andrew (University of New England, New South Wales, Australia) / Brock, Margaret / Robson, Belinda / Ryder, Darren / Chambers, Jane / Davis, Jenny
Australian Freshwater Ecology
As pressures on Australia's inland waters intensify from population growth, expanding resource development and climate change, there is an urgent need to manage and protect these special areas. This book describes the physical, chemical and biological features of wetlands, lakes, streams, rivers and groundwaters in Australia.

CHF 179.00

Psychopharmacology

Boulton, Alan A. / Greenshaw, Andrew J. / Baker, Glen B.
Psychopharmacology
The study of drug effects on behavior is truly a confluence of streams of neuroscience research. The material in this volume covers a broad range of methodology representative of practically the entire scope of psychopharmacology for conscious animals. The contributions in this book represent careful evaluations by experts who were invited to participate because of their excellent practical application of research design and methodology. In ea...

CHF 236.00

Psychopharmacology

Boulton, Alan A. / Greenshaw, Andrew J. / Baker, Glen B.
Psychopharmacology
The study of drug effects on behavior is truly a confluence of streams of neuroscience research. The material in this volume covers a broad range of methodology representative of practically the entire scope of psychopharmacology for conscious animals. The contributions in this book represent careful evaluations by experts who were invited to participate because of their excellent practical application of research design and methodology. In ea...

CHF 236.00