Competing Globally Through Customer Value
Bounds, Gregory M. / Stahl, Michael J.![Competing Globally Through Customer Value](https://support.digitalhusky.com/media/annotations/sorted/147/1473163/CHSBZCOP031473163.jpg)
The main argument of this book is that, as worldwide competition is becoming stronger, management practice should focus on customer value to increase profitability. From this, the book develops the concept of a strategic suprasystem in order to deliver this value to the customer.