Alien Thinking
Bouquet, Cyril How do people come up with truly original ideas? The answer is to think outside the box—way outside. For the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or “aliens, ” as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distin...