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A new study of the link between three key obsessions of the 20th century: the media, sport and popular culture.

Praise for the first edition:'An excellent book that tries to come to grips with the ever-increasing role of sport in the media as a particular phenomenon of 20th-century popular culture.'European Journal of Communication (2000)'Excellent, well written and informative... of interest and use to a wider constituency.'Times Higher Education Supplement (May 2000)The fully revised and updated version of this classic text examines the link between t...

Football/soccer in the new media age can often appear ubiquitous, dominating much of the mainstream news and current affairs agenda. The vast amounts of money paid to elite soccer players and the inability of young men to cope with this when combined with their media-fuelled celebrity status have frequently made headlines. However at the core of this process is the battle to control a game which has exploited its position as a key "content pro...

Football/soccer in the new media age can often appear ubiquitous, dominating much of the mainstream news and current affairs agenda. The vast amounts of money paid to elite soccer players and the inability of young men to cope with this when combined with their media-fuelled celebrity status have frequently made headlines. However at the core of this process is the battle to control a game which has exploited its position as a key "content pro...