Polls and Surveys
Bradburn, Norman M. / Sudman, Seymour
Two experts on designing questionnaires and surveys attempt to bring the average reader to an understanding of the ins and outs of polling. Bradburn is provost of the Univ. of Chicago, while Sudman is a professor at the Survey Research Laboratory at the Univ. of Illinois. The authors offer valuable advice on how to separate the wheat from the chaff in poll results. They take the reader back to the early history of polling (which, despite some ...