The Dynamics of Innovation
Brockhoff, Klaus / Hauschildt, Jürgen / Chakrabarti, Alok K.
Jorg Bensinger, a group head of Audi corporation's R&D, depart ment, had been waiting for long to find a chance to advertise his idea of a four-wheel drive for passenger cars to one of the board mem bers. Favorable experiences had been collected in drive tests with the lItis, a jeep-like car developed for use in the German army. The ex periences showed extremely good performance on icy roads and in snow. Bensinger's chance came in February ...
