11 Ergebnisse.

This book fills a void in both the professional and academic literature on the management of public relations. Using systems theory, it approaches public relations as an organizational subsystem. The author defines a functional framework for the practice of public relations consistent with contemporary management theory. In addition, the book presents a practice management model for application in both corporate and counselor settings, develop...

Focusing on those skills necessary to any public relations practice, this text covers such topics as the role and responsibilities of practitioners, theories of persuasion and the different writing styles for both print and electronic media.

This text for communications specialists approaches the subject of communication programmes and crisis response holistically. It establishes the links between an organization's public relations concept and the communication methods it should employ, both for short-term needs and crisis response.

Many professionals today, in a wide variety of fields, find themselves in need of the knowledge and skills that will permit them to build and maintain a successful practice. The current economic climate, changes in the rules of competitive advertising and client relations, and an overabundance of professionals have led to the need for improved skills in practice development. Professional Practice Development gives both practitioners and newcom...

An examination of the future of media into the 21st century. Demographic, sociographic, technological and media trends are examined as this book speculates into how the changes in communications disciplines will impact upon advertising, broadcasting, public relations, and sales promotion.

Communicating for Survival is a complete sourcebook to managing the necessary organizational changes in order to adapt to the new demographics and resulting labor crisis of the next decade. Designed for both practitioners and students, this practical text offers in-depth analyses of such problems as attracting and retaining employees, achieving employee trust and confidence, revising intrinsic and extrinsic reward mechanisms, and improving hum...

What is good nutrition? The answer to that question is the most important and widely discussed health-care and life-style issue of the day. Now Jane Brody has written the soundest and most comprehensive guide to nutrition yet available for the layperson. Among the many questions she answers are: Do we really need vitamin supplements? Is fast food junk food? What foods are best for our children? Is protein the vital ingredient in our diet or ha...

What are the differences between viral and bacterial infections, and how should they be treated? When do antibiotics work, and which over-the-counter remedies are effective for which symptoms? Here is everything you need to know about coping with stuffed-up noses, coughs, fevers, aches and pains, and fatigue. From preventative measures against catching the dreaded flu to surviving the unpleasant symptoms if you do get sick, Jane Brody answers ...

As anyone interested in good food and good health knows, Jane E. Brody has been one of the major guiding forces of the revolution in health consciousness that has swept this country in the past decade. Her message has been simple yet profound: good nutrition is vital to good health, and healthful foods can be flavorful and festive, too. In this volume, following her best-selling "Jane Brody's Nutrition Book" and "Jane Brody's Good Food Book, "...

Designed to meet the needs of both the public relations education and public relations practitioner communities, this comprehensive text explores the types of research most used in public relations practice. The first introductory-level volume to treat the subject in depth, Public Relations Research provides a theoretical framework for reader application, defines the knowledge necessary for public relations research, elaborates upon informal a...

In the introduction Brody notes that most of us when we were growing up knew fish in one of two incarnations-fish sticks or tuna-on-rye. What we didn't know was that seafood comes in an amazing variety of forms, that it is one of the most important and low-fat sources of dietary protein available, and that it can be cooked easily, even by "fish" novices, in an almost infinite variety of ways that are delicious and go well beyond the frozen fil...