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Clifford W. Brown, Jr. and Robert J. Walker outline and analyze the entire Anderson/Lucey platform. The book includes the original Program of the Anderson/Lucey National Unity Campaign, a summary of the platform--Rebuilding a Society that Works: An Agenda for America, and the Budget Impact Statement which outlines the full financial implications of Anderson's proposals. Brown and Walker, who participated in the writing of the platform, discuss...

Serious Money offers a detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns, specifically 1988 and 1992. Brown, Powell, and Wilcox explore the fundamental differences between direct mail solicitation and personal solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. Candidate resources analyzed include home-state power b...