Brand Activation: Implementing the Real Drivers of Sales ...
Brown, Graham / McKay, Alex / Skalberg, Neale![Brand Activation: Implementing the Real Drivers of Sales and Profit](https://support.digitalhusky.com/media/annotations/sorted/202/20258129/CHSBZCOP0320258129.jpg)
Reinvent your approach to customer acquisition - understanding the real drivers of sales and profit. The concept of 'brand activation' has become an overused buzzword in the sales and marketing world. The term is bandied about as a catch-all to define anything from mass media advertising and outdoor events to digital applications and in-store point of sale. Drawing on research, industry insights and real-life examples, the authors of 'Brand Ac...