The TV Brand Builders: How to Win Audiences and Influence...
Bryant, Andy / Mawer, Charlie
The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Practical advice and strategic insight is blended with insightful stories from the ratings front line.Written by two leading practitioners...