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International Business in the New Asia-Pacific

Bu, Nailin / Wu, Terry
International Business in the New Asia-Pacific
The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North America. This book examines the economic, geopolitical, technological, demographic, and cultural forces that shape the international business strategies in the Asia-Pacific region. Specifically, it examines the seismic shifts in global business environment since the new century, and address...

CHF 188.00

International Business in the New Asia-Pacific

Bu, Nailin / Wu, Terry
International Business in the New Asia-Pacific
The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North America. This book examines the economic, geopolitical, technological, demographic, and cultural forces that shape the international business strategies in the Asia-Pacific region. Specifically, it examines the seismic shifts in global business environment since the new century, and address...

CHF 188.00