4 Ergebnisse.

What skills do journalists exhibit in sensationalising, exaggerating and otherwise 'tabloiding' the truth, while usually stopping short of stating unambiguous falsehoods? Why has the tabloid news not collapsed as predicted, but thrived as a medium in an age of interaction and online commentary? This book is a comprehensive and accessible exploration of the British tabloid newspapers from the 1960s to the present day. Examining topics such as s...

Investigating the 2016 EU Referendum in the UK, The Language of Brexit explores the ways in which 'Brexit' campaigners utilised language more persuasively than their 'Remain' counterparts. Drawing parallels with effective political discourse used worldwide, this book highlights the linguistic features of an increasingly popular style of political campaigning. Concentrating on the highly successful and emotive linguistic strategies employed...

This book presents a succinct summary of various theories of motivation and an overview of some sixty years of empirical research into the role of motivation in second language acquisition, from the social psychological approach of the pioneering work of the Canadian school (Robert Gardner, Richard Clément, Peter MacIntyre and others) to the more recent investigations conducted by such scholars as Zoltán Dörnyei, Kata Csizér and Ema Ushioda. T...

How do we produce the sounds that make up the English language? What happens when we link those sounds together in connected speech? Why doesn't English spelling reflect the way we say words? Why do some people make every sentence sound like a question? What is happening to the pronunciation of British English? Necessary Noises attempts to answer these and other questions in a style that aims to be at all times clear and accessible to the read...