Who's Raising Your Child?: Battling the Marketers for You...
Buddenberg, Laura Holmes / McGee, Kathleen M.
Marketers are relentlessly pursuing our children. The evidence shows that they are succeeding - kids are spending or influencing their parents to spend hundreds of billions of dallars each year, most of it in a quest to be "cool." Also endangering kids is a pop culture where violence, profanity, and sex permeate the entertainment media and advertising. Parents feel increasingly alone and overwhelmed in trying to shield children from this toxic...