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Go-Givers Sell More

Burg, Bob / Mann, John / Burg, Bob
Go-Givers Sell More
from Go-Givers Sell More: The great upside-down misconception about sales is that it's an effort to get something from others. The truth is that sales at its best-at its most effective-is precisely the opposite: it is about giving. Giving time, attention, counsel, education, empathy, and value. In fact, the word sell comes from the Old English word sellan, which means-you guessed it-to give. And curiously, the more you give, the more you recei...

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