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Advance man, press agent, and publicist extraordinaire, John M. Burke (1842-1917) was instrumental in turning William F. Cody into the iconic persona of Buffalo Bill. And with this biography, published in 1893, Burke put the finishing touches on the legend that persists to this day.

Chris Dixon is a senior research fellow in the School of Humanities at the University of Strathclyde and editor of Four Years in Europe with Buffalo Bill (available in a Bison Books edition).