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Dissertation Discovery Company and University of Florida are dedicated to making scholarly works more discoverable and accessible throughout the world. This dissertation, "Attitude Toward the Online Advertising Format" by Kelli Suzanne Burns, was obtained from University of Florida and is being sold with permission from the author. A digital copy of this work may also be found in the university's institutional repository, IR@UF. The content of...

Dissertation Discovery Company and University of Florida are dedicated to making scholarly works more discoverable and accessible throughout the world. This dissertation, "Attitude Toward the Online Advertising Format" by Kelli Suzanne Burns, was obtained from University of Florida and is being sold with permission from the author. A digital copy of this work may also be found in the university's institutional repository, IR@UF. The content of...

Social media is arguably one of the most powerful technology-enabled innovations since the Internet itself. This single-volume book provides a broad and easily understandable discussion of the evolution of social media, related problems and controversies, especially for youth, key people and organizations, and useful social media data.Social media is an integral part of people's lives. More than half of the world's 2.4 billion Internet users s...

This volume looks at how the new capabilities of Web 2.0 are changing the worlds of celebrity fandom and gossip.