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How does purpose help you grow a profitable business that people love?What exactly does it mean to be a purpose-led business?What higher purpose should your business serve and how do you serve it in a meaningful way?Purpose in business has become a common expectation, from employees, customers and investors. Yet many business leaders struggle to understand what it means for their business.For Love & Money offers clarity on the most recent evol...

Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and collaborators, rather than just customers and consumers. In a world that needs solutions, people increasingly look towards businesses and their brands to help solve society's problems.