The Data Deluge
C. Kumar, Arun
Arun C. Kumar has spent his career driving digital development across the globe. In The Data Deluge, he takes the insights from his experiences, which span the marketing world, and invites readers to join the conversation on the intersection between data and marketing. Today, neither brands nor consumers are fully benefitting from the explosion of data, and inside, Arun presents a set of principles to drive your data strategy in an ethical man...