2 Ergebnisse.

In this book, the authors explore account manager issues through the lens of a highly successful account manager's career at one of the world's leading global enterprises. Every chapter in the book includes passages in their shared and individual voices, so as to highlight varying perspectives. But the entire book together draws on our combined experiences and expertise of the two authors This book focuses on the career of Gus Maikish, who ha...

Customers Win, Suppliers Win: Lessons from One of IBM's Most Successful Strategic Account Managers by Noel Capon and Gus Maikish vividly draws account management best practices from IBM's up and down fortunes since the 1970s. In the process, it also offers an illuminating insider perspective on Big Blue's best and worst times - as experienced in day-to-day interactions with some of its most important customers. The book's most provocative take...