In The Front-Line Sales Manager - Field General, our perspective is very straightforward. Webelieve the firm succeeds or fails based on the performance of its sellers. If sellers succeed in makingtheir sales goals, all things equal, the firm makes profits, survives, and grows, and shareholder valueincreases. Conversely, if sellers fail, the firm fails, and no one gets a paycheck! Just ask former employeesat Blockbuster, Kodak, Lotus, Sun, Toys...
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