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In Business Communication: Developing Leaders for a Networked World, ¿Peter Cardon is taking äpractitioner and case-based approach¿to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with¿Connect for Business Communication, Cardon provides a contemporary yet tr...

Students preparing to succeed in today's workplace require solid training in communication skills and principles, as well as experience in realistic professional applications. Peter Cardon brings substantial and concrete business-world experience to bear in the text's principles, examples, and activities and ensure that the theories, concepts, and skills most relevant are fully represented and engaged. The result is a program that speaks stude...

HE Business Econom

Students preparing to succeed in today's workplace require solid training in communication skills and principles, as well as experience applying them in realistic professional contexts.Kory Floyd and Peter Cardon bring substantial and concrete business-world experience to bear in the text's principles, examples, and activities and ensure that the theories, concepts, and skills most relevant to the communication discipline are fully represented...

The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-base...

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Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient ...

The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. "Business Communication: Developing Leaders for a Networked World, " by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-b...

Keine Beschreibung.

Keine Beschreibung.

Keine Beschreibung.