Focus Groups
Casey, Mary Anne / Krueger, Richard A.![Focus Groups](https://support.digitalhusky.com/media/annotations/sorted/221/22121515/CHSBZCOP0322121515.jpg)
Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.