International Marketing
Cateora, Philip R. / Gilly, Mary C. / Graham, John L.![International Marketing](https://support.digitalhusky.com/media/annotations/sorted/132/13275449/CHSBZCOP0313275449.jpg)
Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniquenes...