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This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.

Electronic Inspection Copy available for instructors "A very timely book for students and managers related to business opportunities and risks inherent in emerging markets. Written by some of the foremost experts in international business, it is a comprehensive, practical and highly readable book." Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, Atlanta, US There are many texts a...

This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international e...

Electronic Inspection Copy available for instructors "A very timely book for students and managers related to business opportunities and risks inherent in emerging markets. Written by some of the foremost experts in international business, it is a comprehensive, practical and highly readable book." Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, Atlanta, US There are many texts a...

The essays that comprise this collection address an important managerial issue for internationally active companies. The entire volume is devoted to the technical, legal and ethical issues that surround entry into the international market.

This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing. While some contributors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in internation...

Contains papers presented at the International Symposium on Trade Promotion and Assistance, which sought to present a comprehensive treatment of the role of the public sector in trade promotion at the international, state and local levels. The role of private sector institutions is also examined.

This series presents essays on topics in international marketing. Both theoretical/conceptual and empirical contributions are included.

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The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementar...

Developments in Australasian Marketing" presents excellent examples of the exciting range of marketing research that is being carried out by marketing academics in the Australasian region. The volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC'98) hosted by the Department of Marketing at the University of Otago in 1998. They are arranged into four themes: ma...

Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the local market, and are thereby the "extended arm" of the exporter organisation. This volume of AIM analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and finally th...

Advances in International Marketing has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. While some contributors focus on managerial issues, others take a public policy or a comparative perspective.

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market, this book is your guide to understanding and overcoming the most pressing issues that international marketers face. This book is a guide to understanding how to develop new marketing opportu...