Digital Marketing
Chaffey, Dave / Ellis-Chadwick, Fiona![Digital Marketing](https://support.digitalhusky.com/media/annotations/sorted/296/29665712/CHSBZCOP0329665712.jpg)
I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes - where we actually buy the book for the students as we believe it is that important. No other text co...