English & Trade: Effect of Linguistic Distance
Challa, Krishnaveer Abhishek / Karimilli, Santoshkumar / Venkatesh, Hari Trade flow has always been synonymous to language flow. The global economy is in the hands of the global language. English has long become the lingua franca of the globalizing economy, and this book "English & Trade: Effect of Linguistic Distance" sets out to investigate how international trade are prepared to meet the linguistic requirements imposed on them by global business. This book focuses on investigating how well international trade of...