7 Ergebnisse.

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Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question "Does advertising improve society?" this volume explores the impact and issues of advertising and questions its social responsibility, with a focus on Hong Kong society.

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China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them.This book provides answers to the following questions:What are the charac...