7 Ergebnisse.

This book explores the metaphors used in public and media communication to ask how language shapes our moral reasoning about the global coronavirus crisis. The author offers insights into the metaphors, metonyms, allegories and symbols of the global crisis and examines how they have contributed to policy formation and communication. Combining metaphor theory with moral foundations theory, he places metaphors in their historical contexts, and t...

How were social media posts, scripted speeches, traditional news media and political cartoons used and understood during the Brexit campaign? What phrases and metaphors were key during and after the 2016 Brexit referendum? How far did the Remain and Leave campaigns rely on metaphor to engage with supporters in communicating their political positions? These questions, and many others, can be answered only through a systematic analysis of the ac...

‘Both ambitious and appealing, this truly innovative book is a must-read for students and scholars across the social sciences.’ – Ruth Wodak, Lancaster University, UK ‘A masterly introduction to the critical linguistic analysis of political speeches and political discourse in general.’ – Andreas Musolff, University of East Anglia, UK What makes a political speech ‘great’? Which approaches can be used to analyse discourse? How can you use thes...

Unique in terms of approach and content, this book takes a linguistic analysis of political leadership to see if, how and why metaphors are used for oratorical and rhetorical purposes.

In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. 'Critical Metaphor Analysis' is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation of metaphor. By unifying traditional and cognitiv...

Unique in terms of approach and content, this book takes a linguistic analysis of political leadership to see if, how and why metaphors are used for oratorical and rhetorical purposes.

In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. 'Critical Metaphor Analysis' is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation of metaphor. By unifying traditional and cognitiv...