Building the Value Machine: Transforming Your Business Th...
Cheverton, Peter / Weber, Kingsley![Building the Value Machine: Transforming Your Business Through Collaborative Customer Partnerships](https://support.digitalhusky.com/media/annotations/sorted/469/4698945/CHSBZCOP034698945.jpg)
Building the Value Machine represents the type of business that many aspire towards - a business able to align its internal functions (sales, marketing etc) in order to collaborate with its key customers in the creation of real and unique value for mutual benefit.
The challenge is to find the right organizational structures, the right planning and operational processes, and to place all of that under the right kind of leadership in order to ...