Product Policy and Brand Management
Chitale, A.K. / Gupta, Ravi![Product Policy and Brand Management](https://support.digitalhusky.com/media/annotations/sorted/352/35266832/CHSBZCOP0335266832.jpg)
Now in its fourth edition, this text explains the concepts and topics of product policy and brand management in a concise and clear manner. The text has been enhanced by introducing more case studies to explain and highlight the concept of branding process, and case studies on new product development.