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Strategic Marketing for Social Enterprises in Developing ...

Chiweshe, Nigel / Ellis, Debbie
Strategic Marketing for Social Enterprises in Developing Nations
Many governments in developing nations are finding it nearly impossible to address challenges posed to their countries, including poverty, disease, and high levels of youth unemployment. Thus, social entrepreneurs are attempting to address these social challenges through the creation of social enterprises. However, further research is needed as to what social entrepreneurship is and how these enterprises can utilize and formulate marketing str...

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