Experience and Satisfaction of Bancassurance Customers
Choudhury, Mousumi
The experience and satisfaction of bancassurance customers play a pivotal role in shaping the success of this unique financial services model. Bancassurance refers to the collaboration between banks and insurance companies to offer insurance products and services to bank customers. This description focuses on understanding the experience and satisfaction of customers who have engaged with bancassurance.
For customers, bancassurance offers the ...