Advances in Electronic Marketing
Clarke, Irvine / Flaherty, Theresa![Advances in Electronic Marketing](https://support.digitalhusky.com/media/annotations/sorted/115/11580575/CHSBZCOP0311580575.jpg)
There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues, practical applications, and relevant solutions for the electronic marketer. Advances in Electroni...