Imagination Engineering 2e
Clegg, Brian. / Birch, Paul
A roadmap from here to there when you don't know where there is.Creativity isn't simply important to the manager of the future, it's essential. Innovation, differentiation and "out of the box" thinking are the ultimate sources of commercial advantage in our age of ultra-competitiveness. And like every other essential business skill, creativity can be developed.Imagination Engineering offers a proven and highly successful formula for developing...
