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Advertising and branding are two primary aspects of marketing. They are both a distinct field of study but are often studied in confluence with each other. Advertising involves either an audio or visual or a combination of both as a medium of communication, for example TV and radio ads, billboards, etc. Branding refers to products marked with a logo or sometimes a slogan for brand recognition, such as posters, stickers, etc. This book is a val...

A company or a non-profit organization, to function properly, needs to be administered resourcefully. The management and supervision of these organizations is referred to as business administration. It includes the efficient use of the economic and human resources of an organization. Whereas, marketing is a consumer-centric approach for selling a product or service. Business administration and marketing are key components for the success of an...

Concepts and strategies of business marketing have been highlighted in this book. Business marketing deals with the process of selling products or services. This selling can occur either at a business-to-business level or business-to-consumer level. Some of the diverse topics covered in this book address the various branches that fall under this category. It brings forth some of the innovative concepts and elucidates the unexplored aspects of ...

Marketing has evolved tremendously in the modern times. It has moved on from the traditional approaches to a more contemporary form such as online marketing. This book discusses the already existing methods of marketing along with future developments. Case studies from across the globe have been collected in this extensive text. It also discusses other aspects of marketing like market segmentation, marketing research, customer behavior, etc. T...

Marketing is a rapidly evolving field that has moved beyond the conventional sense of promotion and selling of products or rendering of services. It has emerged as a specialized managerial science that explains the various processes involved in the circulation of goods and services from the manufacturers and producers to the consumers. Marketing is a dynamic field that incorporates concepts, techniques and principles from various other fields ...