Social Marketing
Colehour, Julie / Lee, Nancy R. / Kotler, Philip![Social Marketing](https://support.digitalhusky.com/media/annotations/sorted/410/41044223/CHSBZCOP0341044223.jpg)
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.