Basic Financial Management 3e
Conradie, Willie / Fourie, Welma / Pellissier, René
Business is a cutthroat environment. Even with an excellent idea or brilliant marketing plan, there is no guarantee of success. Besides having innovative ideas and the willpower to succeed, you need sound management and business skills and you need to know how to apply best business practices, whether you are an entrepreneur or professional manager.
A business is fundamentally a cash-oriented process. This means that its ideas, image or produc...