Marketing Research W/ Student DVD
Cooper, Donald R. / Schindler, Pamela S. / Cooper Donald
Marketing Research is written to introduce readers to the interesting and challenging world of research-supported marketing decisions. Donald Cooper and Pamela Schindler use their research and teaching experience, as well as their contacts in the research industry, to create a text full of practical examples and researcher insights.Unlike other first editions, the author team of Cooper and Schindler have been writing successful textbooks in re...