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Practical Guide to Comparative Advertising

Corbin, Ruth M. (Chair, Corbin Partners Inc., and Adjunct Professor Osgoode Hall, The Corbin Professional Centre) / Bleibaum, Rebecca N. (President/Chief, Sensory Intelligence of Dragonfly SCI, Inc.) / Jirgal, Tom (Partner, Loeb and Loeb LLP) / Mallen, David (Partner, Loeb and Loeb LLP and Vice Chair, American Bar Association's Section on Antitrust Law, Advertising Disputes and Litigation Committee) / Van Dongen, Christine A. (Head, Sensory and Consumer Preference, Nestle Health Science R&D Center, Minneapolis)
Practical Guide to Comparative Advertising
Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples...

CHF 99.00

Illuminate

Corbin, David M.
Illuminate
Boost Profits, Productivity, and Morale! Illuminate Harnessing the Positive Power of Negative Thinking David M. Corbin "The application of David Corbin´s Illuminate is a sure way to achieve breakthrough performance in business and in life." -Harry Paul, coauthor of Fish!: A Remarkable Way to Boost Morale and Improve Results "This book is loaded with ideas and insights that you can apply immediately to get better results. It´s a must-read....

CHF 28.50