7 Ergebnisse.

Fully updated in light of the Covid-19 pandemic and recent social and technological advances, this popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.

Fully updated in light of the Covid-19 pandemic and recent social and technological advances, this popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.

Retaining its practical yet strong theoretical approach, the latest edition of Corporate Communication continues to be the market leading text in its field.

A guide to corporate communications reflecting new trends and developments in branding, business presentation and social media use. Supported by online resources.

The new 5th edition of this bestselling text, used by nearly 25, 000 students in over 50 different countries, retains its practical yet strong theoretical approach and is now updated to include new material on integrated reporting and CSR communications.

Written specifically for students interested in knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skills to help them get off to a flying start in their career, this book is a guide to corporate communication that will help students and practitioners navigate the area, understand the main theories and put these into practice through examples and case stud...

The new 5th edition of this bestselling text, used by nearly 25, 000 students in over 50 different countries, retains its practical yet strong theoretical approach and is now updated to include new material on integrated reporting and CSR communications.