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Estimated to have an annual worth of $24.8 billion dollars, the global sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. This text provides a comprehensive, multi-disciplinary analysis of this relationship. Topics covered include the strategic nature of global sport sponsorship, the role of celebrities in global advertising, the utilization of sponsorship in the construction of...

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The book recounts the story of an elite Yorkshire day school - and its 'Old Boys' who joined the forces - in the First World War. The school was founded by Sheffield City Council in 1905, who finessed an amalgamation of two much older institutions as one of a number of prestigious projects (Sheffield University was founded the same year) to give a great - albeit new - northern industrial city the infrastructure and trappings commensurate with ...

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Authored by a Civil War Union soldier with more than five years of active service along the Tennessee and Mississippi Rivers, 1862-1866. This iconoclastic, irascible old veteran (1838-1911) planned to publish these memoirs shortly after the turn of the century...but death came first, and unannounced. David Cornwell's salty, vivid descriptions of his wartime service are layered in among peacetime annotations about his life before and after the ...

Durante los años treinta y cuarenta, la Alemania nazi protagonizó un despegue fulgurante en las ciencias y las tecnologías que transformó espectacularmente el desarrollo de la Segunda Guerra Mundial y, a la postre, condujo a la fabricación de las armas de destrucción masiva y sus elementos de transporte, los misiles balísticos. John Cornwell nos narra, además de un período trascendental de la historia contemporánea, la actividad de los científ...

1817. Richard Sharpe (Sean Bean), einst bei der South Essex, bekommt von Wellington persönlich einen neuen Auftrag zugeteilt: Er soll in Indien den tyrannischem Raja von Ferraghur vom Thron stürzen. Dieser hat räuberische Banden hinter sich geschart und verstärkt seine Angriffe gegen die Engländer. Außerdem hat er einen englischen Offizier auf seine Seite gezogen. Doch Sharpe hat auch eine eigene Mission. Er ist auf der Suche nach seinem Freun...

A timely portrait of John Henry Newman, whose beatification is set for Spring 2009, dealing with the man's exceptional intellect and some of the sensational events surrounding his life and death.

This work presents important mathematical developments to theoretical physicists in a form that is easy to comprehend and appreciate. Finite groups, Lie groups, Lie algebras, semi-simple Lie algebras, crystallographic point groups and crystallographic space groups, electronic energy bands in solids, atomic physics, symmetry schemes for fundamental particles, and quantum mechanics are all covered in this compact new edition. Key Features * Cov...

Now available in a convenient paperback edition! Volume 1 treats in detail the fundamental concepts of the theory of groups and their role in physics, plus their application to molecular and solid state physics. In Volume 2 the theory of Lie groups and Lie algebras is presented and applied to atomic and high-energy physics, concluding with an account of the recently developed gauge theories of fundamental interactions.The extensive appendices ...

From the bestselling author of Hitler's Pope comes a gripping in-depth account of Germany's horrific abuse of science and its consequences--then and now.

A model of investigatory journalism and a small masterpiece of the genre."-Anthony Burgess On the eve of September 28, 1978, John Paul I died unexpectedly-apparently of a heart attack-after a reign of only 33 days. But within the Vatican there were serious disagreements about the time of death, who found the body, and the true state of the Pope's health prior to his death. These arguments led to rumors of foul play and conspiracy-variously inv...

Techniques of physics find wide application in biology, medicine, engineering and technology generally. This series is devoted to techniques which have found and are finding application. The aim is to clarify the principles of each technique, to emphasize and illustrate the applications and to draw attention to new fields of possible employment.